Social connections

Much attention is being paid in recent times to the phomemon of social networks and their impact on how information and knowledge moves around - or not - within organizations.  It seems some people are natural "distributors" while others aren't. For information professionals, the message would be:  The best favor we can do ourselves in terms of achieving our goals is to understand the social networks in the organizations we serve - and to be well and truly connected to the right nodes!