Telling it like it is

In a recent blog post, Dave Pollard comes right out and "nails" what ails the information profession.  It's well worth a visit and a reflection: http://blogs.salon.com/0002007/2006/12/20.html#a1732  I took the opportunity to thank him for the piece and look forward to hearing more as he examines the matter further: What can be done to overcome what I call the "obscurity challenge" - the fact that in spite of our efforts to demonstrate value, many senior managers and executives remain unaware or unconvinced that information professionals are critical success factors in the successful operation of their organizations?